The CRM for your Content

Easily search, create, manage, and measure your content—without leaving your workflow.

Just like contact spreadsheets Grew into CRMs,
Drive-stored content Is graduating into Masset

Managing contacts in a spreadsheet instead of a CRM is laughable; managing content in Drive is the same joke—just bigger file sizes.

Access

Right people, right asset, right workspace.

Unlimited seats with role-based permissions and trackable links, surfaced directly in HubSpot and Slack—so employees, partners, and customers see only what they should, exactly when they need it.

Workflows

Version control, new content requests, change requests, updating outdated content and more.

Masset doesn't just store your content, it helps you have complete control.

Analytics

Because hope is not a metric.

Masset tracks every view and share—internally and out in the wild—syncs it to your CRM, and flags the gaps, so you know which assets win deals, which collect dust, and exactly what to create next.

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The Fastest, Easiest Way to Actually Use Your Content

Great content isn’t helpful if it’s hiding.

AI-powered search that finds what you need

AI-powered search surfaces exactly what you need—no folders, no digging, just answers.

Company-wide access without per-seat limits

Masset gives your whole team access to the content they need—without making you choose your "favorite" employees based on seat licenses.

Find content inside the tools your team already uses

No more switching tabs or digging through drives—Masset brings content directly into your team’s daily workflow.

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Centralize All Your Content, Not Just Files

Blogs, G2 reviews, YouTube videos—yeah, even that random tweet.

Centralized content from every source

Say goodbye to scattered files—organize blogs, reviews, and videos in one centralized hub.

Integrates with the platforms you already use

Integrate content from various sources without the hassle.

AI understands your content - no matter the format, source, or location

AI understands, indexes, and upgrades every piece of content instantly—so you don’t have to.

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Do More With Every Piece

Use AI to turn any content into sales emails, FAQs, or social posts—anything your heart desires.

Give every piece of content the context it needs

Masset helps you understand what your content is for—so you can use it anywhere, any way you want.

Repurpose content across formats and channels

Reuse content anywhere your team communicates—without rewriting it from scratch.

Turn one piece of content into many

From blog post to sales email to internal doc—make your content go further with less effort.

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creators and users on the same page

Close the loop between creators and users—because guessing what people want is so 2015.

Step 1:

Use AI-powered search to find what you need

Users start by searching your library with powerful, AI-enhanced tools to uncover what already exists.

Step 2:

Request content if it’s missing

Or request changes, provide feeback or flag outdated content.

Step 3:

Manage and approve requests in one place

Content creators receive, review, and manage requests directly in Masset.

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Know What’s Working. Fix What’s Not.

Because you can’t improve what you can’t see.

See how your team actually uses content

Find out what’s getting used, ignored, or loved across your org—without guessing.

Track what gets shared—and what sticks

Understand how your content performs beyond your walls with real-time share analytics.

Measure individual engagement with content

See who’s adopting content, how often they’re using it, and where they’re falling off.

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Pull from Anywhere. Use It Everywhere.

Two types of integrations—one to bring your content in, one to get it where it needs to go.

Centralize your content, wherever it lives

Pull in content from your blog, YouTube, internal drives, and more—without manual uploads.

Put content to work inside your favorite tools

Find, preview, and use content right inside the apps your team already lives in.

Use your content with any AI, thanks to MCP

We're building support for Microsoft Contextual Platform (MCP) so your content shows up where it's needed most—inside the tools your team already uses every day.

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What Masset users have to say

Spoiler: They’re not asking for their old tools back.

Everything You Need. Already Built In.

We’re not into the whole “pay extra for basics” thing. Masset comes fully loaded.

No Long-Term Contracts

All packages are month-to-month.

Unlimited Seats

If you want full company content enablement, everyone needs access.

SSO Included

SSO is included in all packages.

$0 Onboarding Cost

Why should you have to pay MORE just to get started?

Onboard in 4 Hours

If 80%+ of your content isn't onboarded into Masset in less than 4 hours, your first month is free.

Free Support and Training

If you need help, you'll get it - for free.