Masset | Where GTM teams turn content into revenue

Q: What can Masset do for me?

Masset helps B2B GTM teams find, manage, share, track, and measure content to drive revenue through AI-powered search, content analytics, engagement tracking, and seamless integrations with tools like Slack, Teams, Salesforce, and HubSpot.

Q: What kinds of businesses get the most value out of Masset?

B2B companies with GTM teams including Sales, Marketing, Customer Success, Sales Enablement, Revenue Operations, Sales Operations, and Business Development teams benefit most from Masset.

Q: How is Masset different from other sales enablement tools, CMSs and DAMs?

Masset combines AI content search, unified content library, ease of use, quick onboarding (4 hours), month-to-month contracts, and affordable pricing, unlike traditional tools that require long-term contracts and months of onboarding.

Q: Does Masset replace headcount?

Masset enhances team productivity by reducing time spent searching for content and providing insights, allowing teams to focus on revenue-generating activities rather than content management.

Q: Do you require long-term contracts?

No, Masset offers month-to-month contracts with no long-term commitment required.

Q: What can't Masset do?

Masset focuses on content management, discovery, and analytics for GTM teams. It is not a content creation tool or a replacement for comprehensive DAM systems with advanced asset management features.

Masset is the easiest way to find the content you need

With Myca, your AI-powered content assistant, there is no searching or guessing. Just instant clarity right inside of Slack.

Progress pipeline by using the RIGHT content

See huge adoption with Slack-based search so you don't have to train on "yet another tool"

Find the latest and approved version every time

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But finding content is what everyone does

Turning it into action is what sets Masset apart

Dashboard showing shared assets with details including asset names, created dates, owners, downloads, opens, and recent activity like downloads and views of Masset Overview Video.

Win more deals by seeing who is engaged and what they care about

Every asset comes with insights that shape your next move.

See what prospects engage with and adjust your message

Understand buyer interest through real activity, not intuition

Follow up with context that feels intentional and personal

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AND...
marketing will actually know if content is being used
(and its impact)

Turn content usage, engagement, and influence into clear insights marketing can act on.

See which assets are actually used across your GTM teams

Understand what buyers engage with so you can create more of what works

Stop wasting time producing content that never reaches the field

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AND...
you'll never use outdated content again

Your systems work better when they aren’t stuffed with outdated, duplicated, and risky assets.

Masset's library is an active library, only full of the approved, accurate and on-brand content

Keep only the content you want your teams using

Connecting everything causes more problems, connect what actually matters

The world's easiest version control system

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AND...
get real time engagement notifications that tell you when to act

Move opportunities forward by acting on live content engagement.

Reach out when prospects are actively looking at your content

Focus your time on buyers who are actually evaluating

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AND...
everything gets tracked right in your CRM

Know which content advances opportunities through every stage.

See the assets that push opportunities forward

Give RevOps the data they need to prove impact

Help every rep make better decisions with real insight

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AND...
you can give partners all the content they need with one link

Build a partner portal with all the content, and ai) embedded in one place. Always accurate and up to date.

Let partners self-serve the content they need so deals never stall

Give them AI search so they instantly find the right materials (that they are allowed to use)

Share one link that updates automatically as your content evolves

Zero versioning issues. Zero maintenance.

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What makes Masset different better than the rest?

Masset

AI content agent AND Unified Content Library

Yes!

Ease of use?

🙌😊🔍⚡️

Onboarding time

In as little as 4 hours.

Long-term contracts?

Nope, everything is month to month.

Cost

🎉🥳🎈❤️

The Others

AI content agent AND Unified Content Library

Ease of use?

🐢🔧📚🕠

Onboarding time

Months, lots and lots of them.

Long-term contracts?

The longer the better (for them, not you).

Cost

🤮🤢😡🤬

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Ready to see more?

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Book a call

Book a call and see how Masset can unlock your entire company's ability to use content.

Content chaos is one of the most expensive problems in B2B

Most teams just don’t realize they’re paying for it and how much it's costing them.

70% of B2B content never gets used

Industry research shows that most content created by B2B teams never reaches sellers, which means the majority of your content budget never reaches pipeline.

60% of B2B deals are decided by content

Recent data shows that buyers rely heavily on digital content to make purchasing decisions, and half consume at least eight pieces before choosing a vendor.

Win rates climb to 49% when sellers use the right content

Companies with proper enablement see higher quarterly revenue and nearly half of forecasted deals close when sellers actually use approved content.

31% of a Rep’s Day Lost

Studies show sellers spend a third of their day hunting for decks or recreating what already exists, losing a full selling day every week.

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“We finally admitted what we already knew deep down: content chaos was draining time and money from our business. We spent countless hours searching for the right version of a deck, outdated files slipped into customer meetings, and marketing assets went unused because no one could find them. That wasted time wasn’t just frustrating, it was expensive. Since implementing Masset, that has completely changed. Every piece of content is one click away, always up to date, and trackable. Our sales reps save hours every week, and leadership finally sees which content is actually driving results. Masset has given us back time, focus, and revenue that we were losing.”

Mehmet Doğan

VP of Marketing

Masset is for the entire GTM team

Customer Success

Customer Success teams solve problems faster with the right resources at their fingertips. They also gain insight into what content matters most to customers, making it easier to deliver great experiences and uncover upsell opportunities.

Sales Enablement

Sales Enablement teams use Masset to keep every rep trained, equipped, and aligned with the right content at the exact moment they need it.

Revenue Operations

RevOps teams use Masset to unify content, insights, and messaging so every GTM function stays aligned, efficient, and moving in the same direction.

Marketing

Marketing teams see exactly how content is being used so they know what works and where the gaps are. With Masset, content gets found and used everywhere across the company, turning assets into measurable results and fueling smarter creation.

Sales Operations

Sales Ops teams rely on Masset to deliver the right content and resources to reps at the right moment, keeping processes tight, productivity high, and deals moving.

Sales

Sales teams spend less time searching and more time selling because Masset makes every deck, case study, and answer instantly accessible. With quick access to the right content, they can respond confidently, keep conversations moving, and close more deals.

Business Development

BD teams use Masset to equip partners with the exact content they need to win, and they love using Boards to package it all in a way that’s effortless to share and act on.

Don’t Take Our Word for It. Here’s Dan’s Story.

Connect your content to the tools you already use and love

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Security first, from the ground-up

End-to-end encryption protects sensitive data in transit and at rest, ensuring complete confidentiality.

Zero-trust architecture verifies every request, reducing attack surfaces and preventing unauthorized access.

Regular security audits and compliance checks keep our infrastructure resilient against evolving threats.

Granular access controls allow precise permission management, securing data at every level of the system.

-> See what Masset founders Tyler and Ben say about SOC 2

-> Trust Center

FAQ

What can Masset do for me?

Masset not only helps you find the content your GTM needs, but it turns it into action.

Content is meant to progress buyers on their journey, we make sure that happens.

What kinds of businesses get the most value out of Masset?

Masset was built with B2B businesses in mind.

But honestly if your business uses Slack or Teams for internal communication and has Salesforce or HubSpot for your CRM then you'll love working with us.

How is Masset different from other sales enablement tools, CMSs and DAMs?

Wow, where do we start?

First off, your content is stored in a content library that ONLY has accurate, on brand and approved content that is meant for being used. Now your team doesn't have to sift through the garbage to find what's needed to move someone forward in their buyer's journey.

Second. Adoption for tools like ours are traditional CRAZY low. That's why we built Myca, an ai-powered content assistant that lives in Slack and helps you find content where you are already doing work.
‍
Oh, and no long-term contracts, a cool name, quirky founders from Utah who have 9 kids between the two of them, an affordable price, building in public so you know exactly who we are, etc... You get the picture.

Does Masset replace headcount?

Not at all.

Masset isn't the superhero, you are.

We believe augmenting and leveling up people is the greatest thing we can do.

Do you require long-term contracts?

Nope.

Long-term contracts suck for everybody involved, so we don't have them.

What can't Masset do?

Lots. We'd be lying if we said anything else. In fact, any company would be.

But what Masset can do feels like magic.

And Masset is getting smarter every day (not by training on your data, cause that's not cool) and has some sweet new skills coming soon.

Does your Slack look like this?

It doesn't have to.

Masset is the easiest way to find the content you need

But finding content is what everyone does

Turning it into action is what sets Masset apart

Win more deals by seeing who is engaged and what they care about

AND...
marketing will actually know if content is being used
(and its impact)

AND...
you'll never use outdated content again

AND...
get real time engagement notifications that tell you when to act

AND...
everything gets tracked right in your CRM

AND...
you can give partners all the content they need with one link