Question 1

What is Masset?

Accepted Answer

Masset is the AI-ready digital asset management (DAM) platform for B2B marketing teams. Every deck, one-pager, case study, and asset lives in one searchable library that humans, sales reps, and every MCP-compatible AI client can find. It lives in Slack, Microsoft Teams, HubSpot, and Salesforce so your team uses it without changing how they work.

Question 2

Is Masset a DAM?

Accepted Answer

Yes. Masset is a digital asset management platform built for the way B2B marketing teams work — content scattered across tools, teams spread everywhere, and AI tools that need real, approved content to do their job. Unlike traditional DAMs built for creative teams managing image libraries, Masset is shaped for B2B business content: decks, one-pagers, case studies, competitive intel, and videos.

Question 3

Does Masset have a native MCP server?

Accepted Answer

Yes. Masset ships a generally available MCP (Model Context Protocol) server with 32 tools: 20 that read your approved content and 12 that write, so AI clients can create shares, build Boards, launch training sessions, and file asset requests with your custom form fields instead of just searching. Claude, ChatGPT, Cursor, Copilot, and every other MCP-compatible AI client connects over OAuth, and Masset's permissions apply to every tool call.

Question 4

How does Masset compare to traditional DAMs like Bynder or Adobe AEM?

Accepted Answer

Traditional DAMs were built for creative teams managing brand assets and image libraries. Masset is built for B2B go-to-market teams: decks, one-pagers, case studies, and sales content. Masset ships a generally available MCP server with 32 tools, including 12 that let AI write shares, Boards, training sessions, and asset requests; most traditional DAMs either don't have an MCP server or scope theirs to platform operations. Masset also lives natively inside Slack, Microsoft Teams, HubSpot, and Salesforce, where B2B marketing and sales teams already work.

Question 5

Does Masset use my content to train AI models?

Accepted Answer

No. Masset does not use customer data to train AI models, and enterprise agreements with every LLM sub-processor restrict training use. Your content makes your own AI tools smarter. It never becomes part of someone else's model.

Question 6

Can sales reps and AI tools both access Masset content?

Accepted Answer

Yes — that's the whole point. Sales reps search and share through Slack, Microsoft Teams, HubSpot, and Salesforce. AI tools access the same approved content through Masset's MCP server. Masset's permissions apply everywhere — sellers, partners, and AI clients all see only what they're allowed to see.

Question 7

What integrations does Masset have?

Accepted Answer

Slack, Microsoft Teams, HubSpot, Salesforce, Google Drive, SharePoint, Notion, YouTube, Dropbox, and more. Plus a native MCP server so Claude, ChatGPT, Cursor, Copilot, and every other MCP-compatible AI client can pull from your approved content library.

Your company has spent years telling its story.

And every piece of it lives somewhere different.

So your team retells your story from memory.

And now your AI retells it from nothing.

Your content does not need another folder.

It needs a home.

This is what home looks like.

In a home, it goes to work.

Ask for anything. Get the right thing.

Every AI you use finally knows what your company knows.

Fix it once. It is fixed everywhere.

Everyone gets a seat.

A home for whatever business you are in.

A home you can trust with everything you know.

Your content finally has a home.