The Content Alignment Ecosystem
Brands with the best stories win
Masset connects your content to every team, tool, and AI — so the right story shows up everywhere.
Trusted by GTM teams at
01 — The Problem
Your story is playing telephone.
Every handoff — marketing to sales, sales to partners, teams to AI — changes your message just enough. By the time your prospect hears it, you sound just like everyone else.
The story is born. Sharp, clear, resonant.
“Masset connects your content to every team, tool, and AI — so the right story shows up everywhere.”
02 — The Cost
Story drift is more expensive than you think.
Your estimated annual cost of story drift
$999K
That's $67K per rep, per year
Wasted time
hunting for content
$315K
32% of total
Wasted budget
on content nobody uses
$309K
31% of total
Missed revenue
from wrong content, wrong time
$375K
38% of total
Sources
Wasted time: IDC — reps spend 28 hrs/month searching for & recreating docs
Wasted budget: CSO Insights — 65% of B2B content never reaches the field
Missed revenue: McKinsey — 10–20% win-rate improvement yields 4–12% topline growth; 5% conservative floor applied
03 — The Product
One platform to end story drift.
Masset connects your content to every team, tool, and AI — so the right story shows up everywhere.
04 — Integrations
Connects to everything you already use.
Masset lives where your team works — no new tabs, no new habits.
05 — Proof
Teams that ended
story drift.
“Every piece of content is now one click away, always up to date, and actually driving results.”
Mehmet Doğan
VP of Marketing
“It's no longer a nice to have. It's definitely a must have software for our tech stack.”
Dallin Hunt
Director of Sales Enablement
“It's been a game changer for us. Our sales team loves it. Everything's in a central location when we use Masset.”
Nicole Denson
Marketing Manager
“The onboarding process was simple, and it's been a frictionless experience when it comes to just using Masset.”
Kevin Mautino
EVP of Brand & Marketing Development
“I use Masset almost daily to pull case studies, examples, and keep our sales processes in one central place.”
Dan Posner
EVP of Strategic Partnerships
“Being able to see what people actually engage in is so valuable. Being able to see the engagement is huge.”
Samantha Chronister
VP of Marketing
“It was so cost effective for us to use Masset that the other solutions just didn't make any sense. I have nothing but good things to say about it.”
Bronson Dameron
Director of Content
06 — Security
Your content is safe with us.
Enterprise-grade security isn't optional when you're the single source of truth for your brand story. Masset is SOC 2 compliant and built on AWS with certified security best practices — so your content stays protected, private, and always available.
SOC 2 Compliant
Independently audited controls for security, availability, and confidentiality of your data.
AWS Security Best Practices Certified
Built on AWS infrastructure following certified security best practices for enterprise workloads.
Encryption everywhere
Data encrypted at rest and in transit. Role-based access controls. SSO support.
07 — The Shift
From telephone to alignment.
Every problem story drift creates, Masset solves — not with more process, but by making the right story the easiest one to find, use, and share.
The founder’s story gets diluted through every handoff
One narrative, locked in and distributed to every team, tool, and AI automatically
Reps waste 28 hours a month hunting for the right content
Myca surfaces the right asset in seconds — in Slack, in your CRM, wherever they work
AI tools hallucinate your brand story with zero context
MCP feeds your approved content directly into ChatGPT, Claude, and Copilot
Outdated case studies and decks get sent to live prospects
Smart links auto-update. Expiration alerts flag stale content before it ships
Marketing creates content that sales never finds or uses
Real-time analytics show what gets used, what drives deals, and what’s collecting dust
Every new hire learns a slightly different version of the story
One source of truth — day-one reps tell the same story as your best closer
What's New
Fresh from Masset
Ep. 424: How Seller Curiosity and Continuous Discovery Drive More Closed-Won Deals with Claire Scull
with Claire Scull · Founder at Ordo Consultants
Ready to fix it?
You know the story is drifting.
It doesn't have to.
Every day you wait, reps are sending the wrong content, AI is making up your story, and prospects are hearing a version of your message that doesn't win. One demo. That's all it takes to see the difference.