Every piece of marketing content.
One home. Everywhere you work.
Every asset stays current, your team finds it wherever they work, and the AI tools they use finally know what your company knows.
Trusted by marketing teams at
“It's no longer a nice to have. It's definitely a must have software for our tech stack.”
Dallin Hunt
Director of Sales Enablement
“The onboarding process was simple, and it's been a frictionless experience when it comes to just using Masset.”
Kevin Mautino
EVP of Brand & Marketing Development
“I use Masset almost daily to pull case studies, examples, and keep our sales processes in one central place.”
Dan Posner
EVP of Strategic Partnerships
Your AI finally knows your content.
Connect Masset to Claude, ChatGPT, Cursor, and every other MCP-compatible AI client. 29 tools let your AI search approved content, pull live engagement data, and even create shares and Boards on your behalf. Every call respects the permissions you set in Masset. New to MCP? Read the playbook →
“Show me a report of how much content each rep shared last month.”
Show me a report of how much content each rep shared last month.
AI breaks down content usage by rep — who's sharing, what they're sharing, and how prospects are engaging with it.
Usage by rep
See exactly how many assets each rep shared and to how many prospects.
Engagement breakdown
Which reps' shares are getting opened, viewed, and downloaded.
Identifies coaching opportunities
Spot reps who aren't using content and top performers to learn from.
vs. manual report building
“Show me a report of how much content each rep shared last month.”
AI breaks down content usage by rep — who's sharing, what they're sharing, and how prospects are engaging with it.
Usage by rep
See exactly how many assets each rep shared and to how many prospects.
Engagement breakdown
Which reps' shares are getting opened, viewed, and downloaded.
Identifies coaching opportunities
Spot reps who aren't using content and top performers to learn from.
vs. manual report building
Show me a report of how much content each rep shared last month.
“Show me what impact content had on revenue last month.”
Show me what impact content had on revenue last month.
AI connects content engagement to closed deals and pipeline movement — so you can see what's actually driving revenue.
Ties content to closed revenue
Shows which assets were viewed by contacts on deals that closed.
Tracks pipeline influence
Maps content touches to deal stage progression and velocity.
Quantifies content ROI
Turns engagement data into revenue attribution you can report on.
vs. weeks of manual CRM analysis
Show me what impact content had on revenue last month.
“Show me what impact content had on revenue last month.”
AI connects content engagement to closed deals and pipeline movement — so you can see what's actually driving revenue.
Ties content to closed revenue
Shows which assets were viewed by contacts on deals that closed.
Tracks pipeline influence
Maps content touches to deal stage progression and velocity.
Quantifies content ROI
Turns engagement data into revenue attribution you can report on.
vs. weeks of manual CRM analysis
“Show me the gaps for enterprise content at the consideration phase of the buyer's journey.”
Show me the gaps for enterprise content at the consideration phase of the buyer's journey.
AI maps your library against buyer journey stages and segments, then tells you exactly what's missing.
Maps content to buyer journey
Scans your library by segment, stage, and content type automatically.
Pinpoints the gaps
Shows exactly which stages and personas have no content coverage.
Prioritizes what to build
Recommends what to create first based on pipeline impact.
vs. half-day manual audit
“Show me the gaps for enterprise content at the consideration phase of the buyer's journey.”
AI maps your library against buyer journey stages and segments, then tells you exactly what's missing.
Maps content to buyer journey
Scans your library by segment, stage, and content type automatically.
Pinpoints the gaps
Shows exactly which stages and personas have no content coverage.
Prioritizes what to build
Recommends what to create first based on pipeline impact.
vs. half-day manual audit
Show me the gaps for enterprise content at the consideration phase of the buyer's journey.
“Build me a report that shows me our top-performing assets last month.”
Build me a report that shows me our top-performing assets last month.
AI pulls engagement data across every asset, ranks by real performance, and delivers a ready-to-share report — no dashboards required.
Ranks by real engagement
Views, shares, downloads, and open rates across every asset in your library.
Breaks down by content type
See which case studies, decks, and one-pagers are actually driving results.
Report ready to share
Formatted summary you can drop into Slack, email, or your next team meeting.
vs. hours pulling data from dashboards
Build me a report that shows me our top-performing assets last month.
“Build me a report that shows me our top-performing assets last month.”
AI pulls engagement data across every asset, ranks by real performance, and delivers a ready-to-share report — no dashboards required.
Ranks by real engagement
Views, shares, downloads, and open rates across every asset in your library.
Breaks down by content type
See which case studies, decks, and one-pagers are actually driving results.
Report ready to share
Formatted summary you can drop into Slack, email, or your next team meeting.
vs. hours pulling data from dashboards
“Draft a follow-up to Sarah at Acme with our best healthcare case study.”
Draft a follow-up to Sarah at Acme with our best healthcare case study.
One prompt. Masset finds the top-performing case study, extracts the stats, and drafts a personalized email — ready to send in 30 seconds.
Finds the best content, not just any content
Searches by meaning and ranks by engagement data — shares, views, open rates.
Extracts the stats that close deals
Pulls ROI figures and outcomes directly from the document.
Drafts the email in your voice
Personalized follow-up with shareable link — drafted and ready to send.
vs. 20+ minutes digging through folders
“Draft a follow-up to Sarah at Acme with our best healthcare case study.”
One prompt. Masset finds the top-performing case study, extracts the stats, and drafts a personalized email — ready to send in 30 seconds.
Finds the best content, not just any content
Searches by meaning and ranks by engagement data — shares, views, open rates.
Extracts the stats that close deals
Pulls ROI figures and outcomes directly from the document.
Drafts the email in your voice
Personalized follow-up with shareable link — drafted and ready to send.
vs. 20+ minutes digging through folders
Draft a follow-up to Sarah at Acme with our best healthcare case study.
“I need that pitch deck that talks about our enterprise security posture — can't remember what it's called.”
I need that pitch deck that talks about our enterprise security posture — can't remember what it's called.
Found it — "Enterprise Trust & Security Overview." It covers SOC 2 compliance, data encryption, SSO, and your security SLA. Last updated February 2025.
Describe what you're looking for in plain language. Masset searches by meaning, not just file names — and finds it instantly.
Search by description, not file name
Don't remember what it's called? Describe what's in it and Masset finds it.
Returns the right version
No more v3_FINAL_updated. You get the current, approved version every time.
Instant shareable link
One click to share it with tracking — know when they open it.
vs. 10 minutes searching folders and Slack
I need that pitch deck that talks about our enterprise security posture — can't remember what it's called.
Found it — "Enterprise Trust & Security Overview." It covers SOC 2 compliance, data encryption, SSO, and your security SLA. Last updated February 2025.
“I need that pitch deck that talks about our enterprise security posture — can't remember what it's called.”
Describe what you're looking for in plain language. Masset searches by meaning, not just file names — and finds it instantly.
Search by description, not file name
Don't remember what it's called? Describe what's in it and Masset finds it.
Returns the right version
No more v3_FINAL_updated. You get the current, approved version every time.
Instant shareable link
One click to share it with tracking — know when they open it.
vs. 10 minutes searching folders and Slack
Five promises. One product.
Masset is the AI-ready digital asset management (DAM) platform for B2B marketing teams — the content home where every deck, one-pager, and case study lives, findable for humans, sales reps, and every MCP-compatible AI tool they touch. Here's the whole product, in plain English.
Find it fast.
Every deck, one-pager, case study, and asset in one searchable home — for your team and the AI tools they touch.
Central Library
One home for every asset. Synced from Google Drive, SharePoint, Notion, and more.
MyCA in Slack + Teams
Ask in Slack or Teams, get the right asset back. No tab-hunting.
Boards
Curated hubs for campaigns, deals, and partners. Shareable in one click.
AI tools via MCP
Claude, ChatGPT, Cursor, and Copilot pull your real, approved content instead of hallucinating it. 29 tools that read your library and write shares, Boards, and training sessions.
“Every piece of content is now one click away, always up to date, and actually driving results.”
Mehmet Doğan, VP of Marketing
It's always right.
Update once. It ripples everywhere — every share, every Board, every AI tool. The wrong version stops shipping.
Your team actually uses it.
Your team doesn't go to Masset. Masset comes to them — Slack, Teams, HubSpot, Salesforce, and every AI tool they already use.
Lives in Slack + Teams
Search, share, and answer questions in the channel. No separate app, no new tab.
HubSpot + Salesforce
The right content inside the CRM record. Shares write back to the deal.
Trackable Shares
Branded links sellers love sending. Buyers click clean URLs.
“It's been a game changer for us. Our sales team loves it. Everything's in a central location when we use Masset.”
Nicole Denson, Marketing Manager
You can see it working.
Know what gets used, what drives deals, and what's collecting dust. Tie content to revenue, not just opens.
Content Analytics
See which assets close deals and which need to be retired.
Adoption tracking
Who's using Masset, who isn't, and which roles need a nudge.
CRM writeback
Every engagement logged on the contact and deal. Real pipeline attribution.
“Being able to see what people actually engage in is so valuable. Being able to see the engagement is huge.”
Samantha Chronister, VP of Marketing
Your team actually knows it.
AI turns your approved content into a daily two-minute quiz delivered in Slack and Microsoft Teams. Mastery is measured at the fact level and spaced over weeks, so your team retains the story instead of clicking through a course.
AI builds the quiz
Point it at any approved content. AI extracts the testable facts and writes the questions for you.
Lives in Slack + Teams
One question a day, delivered in the channel. No LMS login, no new tab.
Mastery tracking
See exactly which facts each person knows, not just who clicked the doc.
Spaced repetition
Mastered topics drop out and weak ones come back. Real retention, not completion theater.
Built for the marketers carrying the story,
and the leaders who own the outcome.
The value has to work in both directions. Leaders need governance, visibility, and proof. The people using content every day need speed, confidence, and the right asset in the moment. Masset connects both sides.
Explore all rolesFor leaders and content owners
The people setting strategy, owning the story, and making sure the whole machine stays aligned.
Leadership
VP of Marketing
Prove content ROI, keep the story consistent, and see exactly what actually moves pipeline.
Tie content to revenue · Cut duplicate requests from sales · Keep AI answers on-message
Enablement
Sales Enablement Leader
Give every rep the latest content, measure adoption, and stop outdated messaging from leaking into deals.
Standardize what reps use · Track adoption by team · Roll out updates instantly
Operations
Revenue / Marketing Ops
Connect systems, clean up sprawl, and give GTM teams one reliable content layer across the stack.
Consolidate fragmented libraries · Improve data visibility · Reduce system chaos
For the people using content every day
The teams in motion who need to find, share, launch, and act on the right content without slowing down.
Creation
Content Marketer
See what gets used, what gets ignored, and where the real gaps are before your team makes more content.
Create with usage data · Spot discoverability gaps · Retire content that collects dust
Messaging
Product Marketer
Launch new positioning once and know reps, partners, and AI tools are all pulling the same story.
Ship updates without confusion · Control positioning drift · Support launches faster
Frontline
Account Executive
Find the right proof point in seconds and know when buyers actually engage with what you send.
Find assets fast · Share with confidence · See buyer engagement clearly
Want help rolling it out?
Most teams get up and running in days. If you'd rather have us do the setup, migration, and team rollout with you, our Activation team will sit alongside yours until it's shipped.
What's new
Even this website is AI-ready.
We don't just sell AI-ready content. Every page on this site ships with a clean markdown twin for AI agents, our MCP server publishes a public discovery card, and the whole site is indexed for AI search. Try it yourself.
getmasset.com/index.md
Markdown twins
Add .md to the end of any page URL and get that page as clean, retrieval-ready markdown.
/.well-known/mcp/server-card.json
MCP server card
A machine-readable card that tells AI clients exactly how to discover and connect to our MCP server.
/llms.txt
llms.txt
The index we publish so AI search engines can read, cite, and recommend Masset accurately.
Every piece of marketing content. One home. Everywhere you work.
One demo. We'll show you the library, the integrations, and what your team will actually do differently on day one.
02 — The Product
One platform to end story drift.
Your story gets a home — then Masset connects every team, tool, and AI back to it.
03 — The Cost
Story drift is more expensive than you think.
04 — Connects
Connects to everything you already use.
Masset lives where your team works — no new tabs, no new habits.
05 — Proof
Teams that ended
story drift.
“Every piece of content is now one click away, always up to date, and actually driving results.”
Mehmet Doğan
VP of Marketing
“It's no longer a nice to have. It's definitely a must have software for our tech stack.”
Dallin Hunt
Director of Sales Enablement
“It's been a game changer for us. Our sales team loves it. Everything's in a central location when we use Masset.”
Nicole Denson
Marketing Manager
“The onboarding process was simple, and it's been a frictionless experience when it comes to just using Masset.”
Kevin Mautino
EVP of Brand & Marketing Development
“I use Masset almost daily to pull case studies, examples, and keep our sales processes in one central place.”
Dan Posner
EVP of Strategic Partnerships
“Being able to see what people actually engage in is so valuable. Being able to see the engagement is huge.”
Samantha Chronister
VP of Marketing
“It was so cost effective for us to use Masset that the other solutions just didn't make any sense. I have nothing but good things to say about it.”
Bronson Dameron
Director of Content
06 — Security
Your content is safe with us.
Enterprise-grade security isn't optional when you're the single source of truth for your brand story. Masset is SOC 2 compliant and built on AWS with certified security best practices — so your content stays protected, private, and always available.
SOC 2 Compliant
Independently audited controls for security, availability, and confidentiality of your data.
AWS Security Best Practices Certified
Built on AWS infrastructure following certified security best practices for enterprise workloads.
Encryption everywhere
Data encrypted at rest and in transit. Role-based access controls. SSO support.
07 — The Shift
From telephone to alignment.
Every problem story drift creates, Masset solves — not with more process, but by making the right story the easiest one to find, use, and share.
The founder’s story gets diluted through every handoff
One narrative, locked in and distributed to every team, tool, and AI automatically
Reps waste 28 hours a month hunting for the right content
Myca surfaces the right asset in seconds — in Slack, in your CRM, wherever they work
AI tools hallucinate your brand story with zero context
MCP feeds your approved content directly into ChatGPT, Claude, and Copilot
Outdated case studies and decks get sent to live prospects
Smart links auto-update. Expiration alerts flag stale content before it ships
Marketing creates content that sales never finds or uses
Real-time analytics show what gets used, what drives deals, and what’s collecting dust
Every new hire learns a slightly different version of the story
One source of truth — day-one reps tell the same story as your best closer
What's New
Fresh from Masset
Ep. 466: Why unpolished, trust-based content is beating AI-perfect content with Jonathan Murray
with Jonathan Murray · Marketing Director at Legends Legal Marketing
Ready to fix it?
You know the story is drifting.
It doesn't have to.
Every day you wait, reps are sending the wrong content, AI is making up your story, and prospects are hearing a version of your message that doesn't win. One demo. That's all it takes to see the difference.