Masset is the best home for your GTM content.
Today your best content is scattered across drives, inboxes, and a dozen tabs. People rebuild what already exists, and your AI guesses at your brand. Masset is the one home your whole team, and every AI tool, can actually use.
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THE TEAMS WHO MOVED THEIR CONTENT IN
You have to store your content somewhere. You might as well get the most out of it.
Your content has to live somewhere. The only real question is whether that somewhere also lets your whole team and your AI use it, keep it current, and prove it works. Here is how the usual options stack up.
Masset
the home for it all
Shared drive
Drive, SharePoint
Wiki
pages and links
Traditional DAM
image libraries
Slack & email
ask around
The average rep loses nearly two hours a day hunting for the right content. A real home is where that time comes back.
Every piece of content is now one click away, always up to date, and actually driving results.
Mehmet Doğan
VP of Marketing, PlanetDDS
Masset is the best home for your GTM content
if your whole company needs to find what marketing made.
Every deck, one-pager, case study, and video lives in one searchable library. People ask for what they need in plain language and get the current, approved version back. No folder spelunking, no pinging marketing, no rebuilding a deck that already exists.
- Search across everything you have made, in plain language
- The approved version comes back, every time
- Lives in Slack and Teams, so nobody changes how they work
Masset is the best home for your GTM content
if your team already lives in ChatGPT, Claude, and Copilot.
You are already using these tools every day. Masset gives them far more to work with than a search box. Through our MCP server they pull your real, approved content, and they can act on it too: open a tracked share, build a Board, launch a training session, file an asset request. Thirty-two tools, not a read-only feed. Most platforms hand your AI nothing, or a peek. Masset hands it the keys, with your permissions on every move.
- 32 MCP tools that read and write, not a read-only feed
- Far more than search: your AI can share, build Boards, and launch training
- Works in Claude, ChatGPT, Cursor, Copilot, and every MCP client
Masset is the best home for your GTM content
if your team is building internal tools and agents.
Your marketers are already vibe-coding calculators, bots, and little agents on top of AI. Point them at Masset's MCP server and everything they build reads and writes your real, approved content, with your permissions enforced on every call. The hard part, the content backend, is already done.
- 32 MCP tools: 20 that read your content, 12 that write
- Build shares, Boards, training, and asset requests from code
- Your permissions enforced on every call, for every agent
// find the right approved deck
const [deck] = await masset.semantic_search(
"Q3 enterprise pricing"
)
// share it to sales, straight from code
await masset.asset_internal_share({
assetId: deck.id,
group: "Sales Enablement",
})I use Masset almost daily to pull case studies, examples, and keep our sales processes in one central place.
Dan Posner
EVP of Strategic Partnerships
Masset is the best home for your GTM content
if you want the team using the current, accurate version every time.
You update it once in Masset. Every place that file already lives updates with it: every share, every board, every AI answer. Nobody can grab the stale one, because the stale one no longer exists.
- Update once, and it cascades to every surface automatically
- No more v3_FINAL_final floating around in inboxes
- Outdated messaging stops leaking into live deals
Masset is the best home for your GTM content
if you want to see how your content actually performs.
See what gets opened, what gets shared, and what actually moves deals forward. Engagement writes back to HubSpot and Salesforce, so content finally ties to pipeline instead of guesswork.
- Track opens, shares, and real engagement per asset
- Writes back to HubSpot and Salesforce automatically
- Tie the content you make to the revenue it influences
The competitors we were looking at were at least ten times more expensive, and they provided less capability.
Bronson Dameron
Director of Content, Awardco
Masset is the best home for your GTM content
…if any of these sound like you.
Every one finishes the same sentence. Find the one that is your team.
…if you
can't risk your content training someone else's AI.
Masset never uses your content to train AI models, and our agreements with every LLM sub-processor restrict training use. Yours stays yours.
…if you
want AI to stop making things up about your brand.
Approved content in, accurate answers out. The AI quotes your real positioning instead of inventing it.
…if you
need every answer to respect who can see what.
Permissions apply in the app, in Slack, in your CRM, and on every AI call. People and agents only see what they are allowed to.
…if you
are onboarding a new hire into a pile of folders.
Hand them a Board, not a scavenger hunt. Everything they need for week one, in one place.
…if you
share content with people outside your company.
Trackable links and Boards for buyers and partners. You see exactly what they opened.
…if you
want your team to remember what is in there.
Two-minute daily training in Slack and Teams turns your best content into knowledge that sticks.
…if you
watch content requests vanish into Slack DMs.
Structured asset requests, routed to the right owner and tracked to done. Nothing falls through.
…if you
want everyone to have it, with no per-seat math.
Unlimited seats. Everyone on your team is in, with nothing to count.
Masset works with the tools your team already uses.
Your content stays where it lives and your team stays where it works. Masset connects to all of it, from Google Drive and SharePoint to Slack, Teams, HubSpot, and Salesforce, plus every MCP-compatible AI tool.
Teams that gave their GTM content a home.
It's been a game changer for us. Our sales team loves it. Everything's in a central location when we use Masset.
Nicole Denson
Marketing Manager
Being able to see what people actually engage in is so valuable. Being able to see the engagement is huge.
Samantha Chronister
VP of Marketing
It is no longer a nice to have. It is definitely a must have software for our tech stack.
Dallin Hunt
Director of Sales Enablement
Enterprise-grade security.
Built in from day one.
Masset is SOC 2 compliant and built on AWS with certified security best practices. Every permission you set carries through to every external share, Board, and AI tool connected via MCP. And your content never trains anyone's AI models, ours or our sub-processors'.
SOC 2 Compliant
Independently audited controls for security, availability, and confidentiality.
AWS Certified Infrastructure
Built on AWS following certified security best practices for enterprise workloads.
Permissions that follow your content
Group and individual-level access controls extend to external shares, Boards, and AI tools, so the right people always see the right content, everywhere.
Your data never trains AI models
Masset does not use customer data to train AI models, and enterprise agreements with every LLM sub-processor restrict training use.
Encryption everywhere
Data encrypted at rest and in transit. SSO support. Role-based access controls.
Permissions flow everywhere
Notice they are all true at the same time.
That is the whole point. It is not six tools you have to wire together. It is one home for your content, and it does all of this at once. That is what it means to give your content a home in the AI era.
Give your content one home.
See what your team, and every AI tool they touch, can do when all of your content finally lives in one place.