Content infrastructure for people and AI.
People, tools, and AI. Finally working from the same story.
“What's our most shared content this quarter and what's the open rate on those shares?”
Here are your top 3 most-shared assets in Q1, with open rates:
The Battle Card has the highest open rate at 72%. Want me to see who's opening but not closing?
Trusted by GTM teams at
More than just a place to put your content.
Built for teams that need their content to actually do something.
Version Control
Update an asset once and it goes live everywhere — external shares, Boards, and AI tools always serve the latest version automatically.
Boards
Curate collections of assets for campaigns, deals, or teams — shareable in one click.
Content Requests & Workflows
Submit content requests, flag outdated assets, and route change requests to the right person — no more chasing updates in Slack.
Trackable Shares
Send branded share links and see exactly who opened what, when, and for how long.
Content Analytics
Know which assets actually close deals. Surface what's working and retire what isn't.
AI + MCP Access
Your library connects to Claude, ChatGPT, Cursor, and more — grounded in your real content.
Connectors
Sync from Google Drive, SharePoint, Dropbox, and more. One library, all your sources.
Powerful Search
Full-text, filter, and context-aware search across every asset — find anything in seconds.
Security Controls
Group and individual-level permissions ensure the right people see the right content. AI tools respect these controls too.
CRM Data Sync
Connect HubSpot, Salesforce, and more to tie content directly to pipeline activity and revenue impact.
Version Control
Update an asset once and it goes live everywhere — external shares, Boards, and AI tools always serve the latest version automatically.
Boards
Curate collections of assets for campaigns, deals, or teams — shareable in one click.
Content Requests & Workflows
Submit content requests, flag outdated assets, and route change requests to the right person — no more chasing updates in Slack.
Trackable Shares
Send branded share links and see exactly who opened what, when, and for how long.
Content Analytics
Know which assets actually close deals. Surface what's working and retire what isn't.
AI + MCP Access
Your library connects to Claude, ChatGPT, Cursor, and more — grounded in your real content.
Connectors
Sync from Google Drive, SharePoint, Dropbox, and more. One library, all your sources.
Powerful Search
Full-text, filter, and context-aware search across every asset — find anything in seconds.
Security Controls
Group and individual-level permissions ensure the right people see the right content. AI tools respect these controls too.
CRM Data Sync
Connect HubSpot, Salesforce, and more to tie content directly to pipeline activity and revenue impact.
“Every piece of content is now one click away, always up to date, and actually driving results.”
Mehmet Doğan
VP of Marketing
“It's no longer a nice to have. It's definitely a must have software for our tech stack.”
Dallin Hunt
Director of Sales Enablement
“Being able to see what people actually engage in is so valuable. Being able to see the engagement is huge.”
Samantha Chronister
VP of Marketing
What's new
Your content deserves infrastructure, not another folder.
See how Masset connects your content to every person, tool, and AI on your team.
02 — The Product
One platform to end story drift.
Your story gets a home — then Masset connects every team, tool, and AI back to it.
03 — The Cost
Story drift is more expensive than you think.
04 — Connects
Connects to everything you already use.
Masset lives where your team works — no new tabs, no new habits.
05 — Proof
Teams that ended
story drift.
“Every piece of content is now one click away, always up to date, and actually driving results.”
Mehmet Doğan
VP of Marketing
“It's no longer a nice to have. It's definitely a must have software for our tech stack.”
Dallin Hunt
Director of Sales Enablement
“It's been a game changer for us. Our sales team loves it. Everything's in a central location when we use Masset.”
Nicole Denson
Marketing Manager
“The onboarding process was simple, and it's been a frictionless experience when it comes to just using Masset.”
Kevin Mautino
EVP of Brand & Marketing Development
“I use Masset almost daily to pull case studies, examples, and keep our sales processes in one central place.”
Dan Posner
EVP of Strategic Partnerships
“Being able to see what people actually engage in is so valuable. Being able to see the engagement is huge.”
Samantha Chronister
VP of Marketing
“It was so cost effective for us to use Masset that the other solutions just didn't make any sense. I have nothing but good things to say about it.”
Bronson Dameron
Director of Content
06 — Security
Your content is safe with us.
Enterprise-grade security isn't optional when you're the single source of truth for your brand story. Masset is SOC 2 compliant and built on AWS with certified security best practices — so your content stays protected, private, and always available.
SOC 2 Compliant
Independently audited controls for security, availability, and confidentiality of your data.
AWS Security Best Practices Certified
Built on AWS infrastructure following certified security best practices for enterprise workloads.
Encryption everywhere
Data encrypted at rest and in transit. Role-based access controls. SSO support.
07 — The Shift
From telephone to alignment.
Every problem story drift creates, Masset solves — not with more process, but by making the right story the easiest one to find, use, and share.
The founder’s story gets diluted through every handoff
One narrative, locked in and distributed to every team, tool, and AI automatically
Reps waste 28 hours a month hunting for the right content
Myca surfaces the right asset in seconds — in Slack, in your CRM, wherever they work
AI tools hallucinate your brand story with zero context
MCP feeds your approved content directly into ChatGPT, Claude, and Copilot
Outdated case studies and decks get sent to live prospects
Smart links auto-update. Expiration alerts flag stale content before it ships
Marketing creates content that sales never finds or uses
Real-time analytics show what gets used, what drives deals, and what’s collecting dust
Every new hire learns a slightly different version of the story
One source of truth — day-one reps tell the same story as your best closer
What's New
Fresh from Masset
Ep. 428: Sales Enablement Is a Revenue System, Not a Training Function with Jason Gwilliam
with Jason Gwilliam · Sales Enablement Practitioner | 25 Years in Healthcare & Med-Tech
Ready to fix it?
You know the story is drifting.
It doesn't have to.
Every day you wait, reps are sending the wrong content, AI is making up your story, and prospects are hearing a version of your message that doesn't win. One demo. That's all it takes to see the difference.