Content Idea/Research

Coming up with an idea of what kind of content you need to write is going to be all on your shoulders.

Yes, AI can help, but ultimately the quality of your content comes down to your ability to understand your market and write to their needs.

You can be assisted by AI and other tools, but at the end of the day, this is on your shoulders.

Once you know what your audience needs, AI can help in astounding ways.

• Research
• Data compiling
• Competitor research
• etc....

One you know your subject, then you need to go interview someone who knows what they're talking about.

Interviewing

Here's my personal take, based on a ton of hours and opinions of plenty of other world-class marketers. AI needs a source to provide decent results.

Asking ChatGPT to make you a 2,000 word article to rank for a certain keyword isn't going to cut it.

When you really get value is if you actually provide AI with some 1st-party, genuine point of view, human-created sources.

That's why I lean on doing interviews.

Believe me, it's not hard to reach out on LInkedIn and ask people if they'd be willing to let you interview them to quote them in your next article and link to website of their choice.

Just make sure you have these interviews on a platform that will 1)record and 2)give you a good transcrtipt. The two that I use are Google Hangouts (you have to upgrade to get recording and check a box each time to get transcripts or Riverside.fm. Both tools work great and give you good transcripts.

Make sure you have 3-5 interviews, minium. Doesn't matter what you're writing about, get actual sources.

This will separate your content from all that crap that intern copywriters are going to make about things they know nothing about.
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So now that you have the content, we can actually get to the writing part.

AI writing

Here's a prompt you should use every single time as a starting point to make content sound better. Just put it at the end of your normal prompt for writing content.

It's a whole process that I went through to get this prompt, just trust me on this one. It's going to make ANY tool make more readable and understandable B2B content.

Adding Interactive Elements

This is where things get really fun! 

This is one example to get your wheels turning.

Have AI make you a game for your content.

Yes, I'm serious.

Just pop into an AI that does a decent job with code and paste your article and ask AI to make an embeddable game that will help readers remember and engage with the aritlce in a whole new way.

I'm a sucker for game that have high scores so people share them with others. So tell your AI to avoid quizzes and have it be a game that you have a timer and a high score.

We use Webflow, so I made sure AI knew the platform and gave me just code to copy and paste right in.

Games are the only way for AI to create interaction with your content,t so get as creative as you want here.

A few recommendations if you're making a game:

• Make sure you have a 30 second timer
• Have a high score
• Include a start screen with a button to push to get started
• Don't use keys like up and down that will automatically scroll and make it hard/impossible to play.
• Include this "Encapsulate all styles and functionality within the #game-container so it behaves independently without affecting global CSS or other elements."

Here's an example of a game that we made for this article, have fun! (Share your high score with us on LinkedIn, we'd love to see t!)

Custom GIFs and Images

I love GIFs. I think they add a layer to your content that is so much better than just an ai-genrated image.

It's easy to ask AI to make an image of something.

I'm going to teach you how to take it to the next level.

1. Go to https://sora.com/
2. Create an account
3. Type in a prompt and start creating videos in different styles
4. When you have a video you want, click on "Loop" and make the video into a seamless loop
5. Download Gifski and drag and drop your new video in that software
6. Convert into an animated gif and embed in your blog post

Now you can also embed as a video and things of that nature, but play around with the options and see what you really like the best.

Constantly Updating and Improving your Content

No content should just sit on your website.

Make sure you a performing a regular review.

AI can make this extra easy with one simple prompt.

"Please read this article and tell me how I can update it with recent news, trends and timely content to make it more relevant to today's reader"

Then implement those changes and you're off to the races.