In this latest update of "Building Our SaaS Business in Public," Tyler and I shared some major wins and challenges we've faced at Masset this week. Here's a quick breakdown of what we've been up to:
Product Updates (Tyler):
- HubSpot Integration Milestone:
We successfully launched our HubSpot integration internally, marking a big step forward. It's exciting to see this feature finally coming to life! - Tackling Server Scaling Issues:
Instead of just throwing money at scaling problems, Tyler dedicated time to digging deep into debugging, setting up better alert systems, and improving performance. These behind-the-scenes updates aren't flashy, but they greatly enhance user experience. - Improving RAW File Processing:
Tyler explored Lightroom's documentation and discovered embedded previews within RAW files. This finding means our platform will soon process RAW images about ten times faster—an upgrade our customers will truly appreciate.
Marketing & Sales Updates (Ben):
- New Sales Presentations & Demos:
I've been refining our pitch decks, presentations, and demos, ensuring potential customers clearly see what sets Masset apart. - Exploring New Growth Channels:
I'm excited about several promising marketing channels we're testing. We're carefully investing in marketing to reach more people who would genuinely benefit from Masset. - Ongoing Conversations & Customer Feedback:
My calendar stays full with customer interactions, feedback sessions, and strategic conversations. Our goal is simple—have more meaningful conversations with customers and industry experts than anyone else in our space.
Lessons Learned:
- It's crucial to keep listening to customer feedback, even when it challenges our pride. Embracing humility and actively seeking criticism helps us rapidly improve Masset.
- Open, honest communication (internally and publicly) continues to shape our product roadmap and overall business strategy.
We love sharing these insights transparently, so feel free to connect with us—your feedback is invaluable.
