Why We’re Doing This
- The core idea behind this initiative is building in public—sharing our journey, challenges, and progress as we grow our company.
- Many startups and SaaS businesses operate behind a corporate shield; we want to be different—open, real, and transparent.
- Our goal is to connect with customers, founders, and tech enthusiasts who care about the process, not just the product.
What This Podcast (or Video Series) Will Cover
- Weekly updates on our company’s progress.
- Insights into running a VC-funded startup, including the realities of funding, decision-making, and challenges.
- Discussions on product development, marketing, and sales—with a focus on SaaS.
- The human side of entrepreneurship—balancing family, business, and personal growth.
Why We Can’t Share Everything
- While we’re open about most aspects of the business, financial numbers (clients, revenue, etc.) are restricted due to VC information rights.
- We still plan to share everything else—from vision and strategy to customer experiences and lessons learned.
Company Overview: Meet Masset
- Our company, Masset, is built to help SaaS companies align their teams around content—so marketing, sales, and leadership can seamlessly access the right resources.
- Many businesses struggle with disorganized content, outdated files, and misalignment. We’re solving that.
- The name Masset is still up for debate! Naming a company is hard, and we’re considering a rebrand based on feedback.
Meet the Founders
Benjamin Ard (CEO)
- Background in digital marketing & content strategy.
- Passionate about storytelling, content-driven growth, and product-led marketing.
- Left a high-paying job at a public company to chase this vision.
- Lives in Utah with his wife and four boys.
Tyler Russell (CTO)
- Background in computer engineering & data systems.
- Transitioned from big companies to startups, enjoying the fast-paced challenge of building something from scratch.
- Obsessed with making content accessible in the right places, especially for SaaS sales and marketing teams.
- Also a huge sports fan (go BYU!).
This Week’s Highlights
🔹 New Website Launch – Our revamped site now tells a better story, includes content-driven pages, and aligns with our mission.
🔹 Customer Growth – New customers onboarded, ongoing customer meetings, and feedback sessions.
🔹 Product Updates & Tech Enhancements
- Added CR3 Raw File support for image handling.
- Improved UX for bulk editing and content updates.
- HubSpot Integration in progress—bringing content directly into sales teams’ workflows.
Looking Ahead
- More behind-the-scenes insights on growing a SaaS business.
- Bringing in guests—customers, investors, and other founders.
- Continuing to iterate & improve—both on the product and how we share our journey.
- Expect weekly updates, where we’ll share wins, failures, and lessons learned.
Thanks for following along—we’re excited to build this together. 🚀
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