MCP Integration

Everything you've ever wanted to do with your content — right inside the AI tools you're already in.

One connection. Your entire content library becomes conversational. Find assets, pull reports, run audits, see what's driving deals — all from a single prompt.

ClaudeChatGPTCursorCopilotGeminiWindsurfZed+ 7 more
Claude — connected to Masset via MCP

“Show me our top 5 performing assets this month and draft a Slack summary for my team.”

Here are your top 5 assets for March, pulled from Masset analytics:

01Cost of Content Chaos
847 views
02Awardco Case Study
634 views
03ROI Calculator
521 views

Slack summary drafted and ready to post. Want me to send it?

The Unlock

Your content library just became conversational.

Before MCP, your content lived in Masset — organized, tagged, approved. After MCP, it's available everywhere your team already works. Every question you've ever had about your content. Every task you've ever wanted to do with it. Now answerable with a single prompt.

Find anything

Semantic search across your entire library — by meaning, not just filename.

Understand everything

Analytics, reports, and audits on demand. No exports, no spreadsheets.

Act immediately

Draft emails, build reports, create outreach — grounded in your real content.

Use Cases

What you can do with Masset MCP

Across every team and every workflow — here's what becomes possible when your content library is connected to AI.

Content Discovery

Find the best case study for a healthcare CTO deal

Search for anything about enterprise security compliance

Show me all content tagged 'competitive' updated this quarter

Pull the full text of our ROI one-pager

Sales Enablement

What should I send a VP of Marketing asking about ROI?

Prep me for a call with a mid-market SaaS company

What are our top reps sharing in deals right now?

Draft a follow-up email using our best proof points

Analytics & Reporting

Show me a full content performance dashboard for March

What's our most viewed content this month?

Compare engagement across Q1 vs Q2

Build me a weekly content report for Slack

Content Operations

What content hasn't been viewed in 6 months?

Do we have anything about [topic] before I create something?

Find duplicate or overlapping assets in our library

Surface content gaps for our enterprise persona

Content Creation

Turn this case study into 3 LinkedIn posts

Draft a cold email grounded in our actual proof points

Build a presentation outline using existing content

Generate an FAQ from multiple assets on the same topic

And much more

37 documented use cases across every team and workflow.

From cross-tool workflows to automated reporting, MCP turns your content library into a full content intelligence platform.

See a live demo
In Practice

One prompt. Real answers.

Here's what it looks like when your content library is connected to your AI tool.

Sales Enablement

What content should I send this prospect? They're a VP of Marketing at a mid-market SaaS company and asked about ROI.

Here are your top 3 matches from the library, ranked by relevance and what your best reps are sharing in similar deals right now:

Cost of Content Chaos97% match
Awardco — 3.2x ROI Case Study94% match
Content Alignment ROI Calculator91% match
Analytics

Show me a full content performance dashboard for March — top assets by views, shares, and downloads.

Here's your March performance summary:

Top asset: Cost of Content Chaos deck847 views
Engagement up 34% from February+34% MoM
12 assets drove 80% of engagementKey insight
Content Audit

Do we have any content about enterprise security compliance? And what hasn't been touched in 6 months?

Found 12 assets matching enterprise security compliance. 4 of them haven't been viewed in over 6 months:

SOC 2 Compliance Overview (2022)Outdated
Security FAQ — Legacy VersionOutdated
Enterprise Security ChecklistNeeds review
Supported AI Tools

Works where you already work.

Connect once through Masset. Your content shows up in every AI tool your team already uses — no switching, no copy-pasting, no retraining.

C

Claude

Anthropic

C

ChatGPT

OpenAI

C

Cursor

AI code editor

W

Windsurf

Codeium

G

GitHub Copilot

Microsoft

J

JetBrains AI

JetBrains

G

Google Gemini

Google

C

Copilot Studio

Microsoft

A

Azure OpenAI

Microsoft

Z

Zed

Zed Industries

R

Replit

Replit

S

Sourcegraph

Sourcegraph

S

Semantic Kernel

Microsoft

P

Perplexity

Perplexity AI

New tools added regularly as the MCP ecosystem grows.

Cross-Tool Workflows

Masset + your stack.

MCP doesn't just connect Masset to AI tools — it connects your entire workflow. Combine Masset with Slack, Gmail, Canva, and more in a single prompt.

Masset+
Slack

Pull content → post to a channel

Search Masset for the right asset, draft a Slack message with the result, and post it to any channel — all from one prompt.

Masset+
Gmail

Find content → send it

Find the right content for a prospect, attach it to a follow-up email draft in Gmail, and send — without switching tabs.

Masset+
Canva

Pull analytics → build a report

Pull content performance data and build a polished Canva report or presentation, ready to share with leadership.

Masset+
Asana

Find gaps → create tasks

Surface content gaps in your library and automatically create Asana tasks to fill them — closing the loop on content strategy.

Setup

Up and running in 30 minutes.

No engineering required. No certification needed. Just three steps and your team is live.

01

Connect your Masset library

Your entire approved content library becomes the knowledge base. All assets, tags, collections, and metadata — instantly accessible.

02

Enable MCP in your AI tool

Guided setup for Claude, ChatGPT, Cursor, and every supported tool. Takes 15–30 minutes per tool. Your team can do it independently.

03

Start asking

From that moment on, every prompt your team sends has your full content library as context. Find, report, audit, create — all from one place.

You're live

Read-only access

AI tools can read your content — they can never write, modify, or delete anything in your library.

You control what's accessible

Choose exactly which content, collections, or asset types are available via MCP at any time.

No model training

Your content is never used to train AI models. It's only referenced during active sessions.

FAQ

Common Questions

Your content library. In every AI tool.

Stop switching tabs. Stop hunting through folders. Stop copy-pasting into prompts. Connect Masset via MCP and everything you've ever wanted to do with your content is one prompt away.