EP 1415 min
Humanizing B2B Brands: What Cybersecurity Marketers Can Learn from Simone Biles
with Kaite Rosa
Kaite Rosa joins Content Amplified to share how Axonius humanized a cybersecurity brand through a major campaign with Simone Biles. The campaign started with a simple question: what does Simone Biles have to do with cybersecurity? The answer came from Axonius’s message around controlling complexity and Simone’s own story of overcoming adversity. Kaite explains how the team pitched the idea, why they avoided product-heavy messaging, what they measured instead of MQLs, and how the work informed a broader approach to telling practitioner stories in cybersecurity.
October 30, 2023Listen